About / Contact Us



Tourism in Pembrokeshire is worth around £520 million to the local economy, and Pembrokeshire Tourism is the organisation that works to keep it that way.

We’re here to support, advise, campaign and speak for the Pembrokeshire tourist industry, and our membership is open to absolutely anyone involved in the trade..

We now have more than 500 members - ranging from accommodation providers and attractions to shops, companies and suppliers - with more and more coming on board each week to join the Pembrokeshire Tourism community.

We’re working for our members all the time - meeting their needs with workshops, training sessions and social events; keeping them in touch with what’s going on in Pembrokeshire and beyond and offering a helping hand and a listening ear - with the ultimate aim of extending the season to keep everybody busy and happy year-round.

Our basic membership starts at just £65, which gives access to a serious package of benefits, including free workshops and training sessions and great discounts on advertising, credit card processing, entry to Welsh attractions and products and services from over 100 suppliers.

If you’re already a member of Pembrokeshire Tourism, you’ll have met our friendly, approachable and knowledgeable staff, who all share your passion for your valuable product within the local tourist industry.

We are…..

Maudie Hughes, Chief Executive - maudie@holiday-pembrokeshire.co.uk
Liz Williams, Project Executive - liz@holiday-pembrokeshire.co.uk
Helen Williams, Membership Executive - helen@holiday-pembrokeshire.co.uk

Jonathan Thomas, Membership Officer - jonathan@holiday-pembrokeshire.co.uk

Jo Ayris, PR & Communications Officer - jo@holiday-pembrokeshire.co.uk

Carol Bernard, Accounts Officer - carol@holiday-pembrokeshire.co.uk


And if you haven’t already joined……..what are you waiting for?
*Give the office a call on 01646 622228
*Pop in to see us at 55 Main Street, Pembroke (aboveJohn Francis) or
*Email liz@holiday-pembrokeshire.co.uk, and we’ll do all we can to help, advise and tailor the best membership package for your requirements.

Pembrokeshire Tourism Awards 2011 choose catagory