Pembrokeshire County Council – The Tourism Team at Pembrokeshire County Council play a key role in developing the Destination Pembrokeshire Partnership approach to destination management in Pembrokeshire that has brought together all the key organisations involved in tourism to develop a joint tourism strategy. The key roles the Tourism Team play within the partnership are promoting Pembrokeshire through an integrated digital marketing and profile raising campaign and in facilitating the development of new and improved tourism businesses. The team manage two websites: is the newly designed website for visitors that attracts nearly a million visitors each year and a dedicated site for tourism businesses