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Meet the Team

Picture of Liz Williams
Liz Williams
Project Executive
Email: liz@holiday-pembrokeshire.co.uk
Tel: 07899 803337
What I do at Pembrokeshire Tourism
Uploading information to our great new website so do please keep login in and checking it out. Organising the events, seminars and training etc for our members. Always willing to answer members queries and if I don't know I usually know someone who can!
More about me

Born and bred in Pembrokeshire I am very much a Pembrokeshire lass at heart.  I have been at Pembrokeshire Tourism since it managed to get funding for staff, so I am the longest serving member of the staff and no I am not the one that knows everybody!

I just love working at Pembrokeshire Tourism as we are a great team and I think that Pembrokeshire has so much to offer everyone.

Picture of Helen Williams
Helen Williams
Membership Officer
Email: helen@holiday-pembrokeshire.co.uk
Tel: 07986 526732
What I do at Pembrokeshire Tourism
To recruit new members and keep in contact with current ones through visits and phone calls. I help keep members informed as to what's available for them through direct contact and uploading information onto the website. Also to work in the office when required and at PT functions.
More about me

I'm from Cheshire originally and moved down here with my two children in 200I. I've been working for Pembrokeshire Tourism for 4 years on a part time basis and now work 4 days per week.

I love the area and am now a Pembrokeshire tourist guide which is a great opportunity to work with visitors by sharing my knowledge of the area.I love sport and run and cycle regularly and recently started swimming as well. 

My claim to fame is that I was a contendor in "Gladiators"! ( a very long time ago!) My favourite things to do are coasteering, walking or running on the coast path and running in the Preseli's, the muddier the better!

Picture of Carol Bernard
Carol Bernard
Finance Assistant
Email:
Tel: 01646 622228
What I do at Pembrokeshire Tourism
My main responsibilities as Finance Assistant are to process new memberships and membership renewals, together with all aspects of the day to day management of finance and any other tasks asked of me.
More about me

I have lived in Pembrokeshire for nearly 40 years, my family having relocated back to my mother’s maternal roots in the 1970’s.  I was educated in the county and my very first employment was in tourism, as a hotel receptionist in the city of St. David’s.

I am relishing the job in hand, whilst enjoying working closely within the well established team here at Pembrokeshire Tourism. It is great to be working with others who share my genuine enthusiasm for this beautiful part of the world we are all privileged to live and work in.

Picture of Maudie Hughes
Maudie Hughes
Chief Executive
Email: maudie@holiday-pembrokeshire.co.uk
Tel: 07584 222076
What I do at Pembrokeshire Tourism
My role is very varied! No two days are the same - from writing news letters to organising events, representing the association and members at tourism meetings and events to collecting opinions and running surveys, working with the Gallu team and other partners to deliver the results you need to talking to our political representatives and the press, leading this excellent team to reporting to your board, business planning to making the team a cuppa, it's busy, exciting, challenging and really interesting!
More about me

Whilst not originally from Pembrokeshire, I have lived here for over 20 years altogether, returning for good in 2004. I joined the team at Pembrokeshire Tourism initially in January 2012, working 4 days a week as Membership Officer, returning to a more full time role after working from home whilst caring for my young family. I moved up to the Chief Executive Officer role in May 2012. 

My background has seen me experience the pace and variety of organisations such as Marks and Spencer within their management structure, to being a key member of the finance team for an award winning architect practice. In recent years I have been a partner in a local business, dealing with the administration, planning and development of the company whilst also managing a small team of staff, in addition to 'managing' my busy family! 

I enjoy getting out and about in the Pembrokeshire countryside, and as a family we all enjoy outdoor activities, whether it’s walks on the beach or camping. As a Scout leader, I’m also able to share my love of the countryside with other equally enthusiastic young people through hikes, camps and other outdoor activities.